Goal:
The goal of the site is to promote users to donate, get educated and get involved with the organization to help millions of people around the United States. Once you donate, it helps millions of families, children, and seniors fighting hunger in America.
The site needs to be functional, user friendly, and engaging.
Objective:
To engage users to learn about Feeding America and its values as a organization. Engage users to “Donate,” by using appropriate messaging and lifestyle images to connect on a emotional level. This is accomplished through content, imagery, call-to-action,and consistent design aesthetic in which will enhance user experience
Please see UX research here